Zipu Delivery | UX/UI Case Study

1. INTRODUCTION

This project involved crafting a user-centric platform with an intuitive interface, seamless user flow, and essential logistics features such as: - Multi-location delivery support - Flexible pickup/drop-off options - Dynamic pricing based on delivery requirements - Real-time tracking and status updates Our goal was to design a platform that bridges the gap between individual users and professional delivery services — accessible, flexible, and inclusive.

Overview: 

Zipu is a revolutionary delivery platform that empowers any individual to send packages, regardless of whether they are a buyer, seller, vendor, or business owner. It offers a flexible, user-friendly system where users can schedule pickups and deliveries from any location, send to multiple destinations, make requirement-based payments, and track packages in real-time.

Project Background:

The idea for Zipu emerged from a common challenge: the lack of accessible, flexible delivery solutions for everyday individuals. Most logistics platforms are designed with businesses in mind, often overlooking people who need to send personal packages or assist friends and family across locations. Through research and observation, we identified that many users: - Don’t fit the typical “vendor or seller” profile. - Need to send items from or to locations that aren’t directly theirs. - Want to deliver multiple packages to different destinations in one trip. - Desire real-time updates on their delivery's progress.

What We'll Cover:

This case study highlights the full design process, from understanding user needs to delivering a high-fidelity prototype, through the following sections: 1. Problem Statement 2. Goals & Objectives 3. User Research & Insights 4. User Personas 5. User Journey Mapping 6. Information Architecture 7. UI Design & Visual Language 8. Conclusion & Next Steps

1. Simplify the Delivery Experience – Create a seamless flow that allows users to send packages from and to any location, even if it’s not their own. 2. Enable Multi-Location Deliveries – Allow users to send multiple packages to different destinations in a single request with minimal friction. 3. Integrate Transparent, Dynamic Payments – Provide an easy-to-use pricing system that adjusts based on distance, speed, and delivery complexity. 4. Include Real-Time Tracking Features – Ensure users can monitor the status and progress of their deliveries at every step.

Research is a critical component of any UX/UI project. It provides the foundation for understanding user needs, identifying pain points​​​​​​​, and informing design decisions. This step involves setting clear research goals, using appropriate methods, and sharing valuable insights.

Flexible Pickup & Drop-off Options – Users need the ability to send and receive packages from any location, not necessarily one they own or are currently at. This includes coordinating deliveries on behalf of someone else.

Multi-Destination Deliveries – Users want to send several packages to different addresses in a single request, avoiding the hassle of repeating the booking process multiple times.

Transparent and Simple Pricing – Users expect a pricing system that is easy to understand, with costs that are clearly tied to distance, urgency, and size, no hidden fees or confusing calculations.

Real-Time Package Tracking – Knowing the status and progress of a delivery at any given time is crucial. Users need a way to follow the journey of their package from pickup to drop-off.

Accessibility for All – The platform should cater to non-business, everyday users, including students, remote workers, and informal helpers, with a clean, intuitive interface that requires no technical know-how.

User Interviews – We conducted in-depth interviews with diverse individuals to explore their current delivery habits, frustrations, and expectations.

Competitive Analysis – We reviewed 3 major delivery platforms to identify common usability gaps, feature limitations, and opportunities to differentiate Zipu.

Usability Testing – Early wireframes and interactive prototypes were tested by selected users to gather feedback on navigation, feature clarity, and ease of use.

Users Don’t Want to Be Limited by Location Ownership

There’s High Demand for Multi-Drop-Off Options

Users Crave Better Tracking and Communication

Everyday Senders Feel Excluded from Traditional Platforms

Most delivery platforms are built for businesses or regular senders, leaving everyday individuals with limited, inflexible options for sending packages from any location to multiple destinations, all while needing clear communication, fair pricing, and tracking.

Zipu is designed for everyday individuals, not just businesses or vendors, who need a flexible, convenient, and affordable way to send packages. Our users are often busy, non-technical, and looking for fast, no-fuss solutions for errands like document drop-offs, personal gifts, food items, and small goods. They value ease of use, transparency in pricing, and flexibility in pickup and drop-off options.

Create Personas: These personas help guide the design and functionality of Zipu, ensuring the platform meets the needs of all key stakeholders.

User Flow:

Starting a Delivery: Users begin by selecting the type of package they want to send. The platform then asks for the pickup and drop-off locations, allowing users to specify that they don't need to own these locations.

Adding Multiple Destinations: Users can add multiple delivery addresses in a single transaction, helping users like David who need to send multiple packages.

Real-Time Tracking: Once the delivery is scheduled, users are guided to a tracking page where they can monitor the status of their package(s) in real-time. Users receive notifications at key moments, such as when the package is picked up, in transit, or successfully delivered.

Payment and Checkout: After the delivery details are entered, users are shown the transparent breakdown of the pricing. They can proceed to pay securely through the platform, which offers several payment options.

Confirmation and Feedback: After the transaction, users are given a summary of their delivery details, including tracking information. Users are encouraged to leave feedback or rate the service, ensuring Zipu’s continuous improvement.

The final solution revolves around simplicity, accessibility, and a clean interface that allows casual users to send packages without any business-related complexity.

Present designs or interactive prototypes: After iterations, I finalized the UI with an engaging, accessible, and scalable design. The platform now provides a seamless delivery experience.

Color Palette: Our primary and secondary brand colors create a bold yet approachable identity. Additional tertiary colors provide flexibility for backgrounds, accents, and alerts while maintaining visual harmony.

Typography: We chose a modern, readable type system that supports both hierarchy and clarity across screens.

The Zipu project set out to challenge conventional delivery platforms by making waybill delivery accessible to everyone, regardless of whether they’re a business, buyer, or seller. Through strategic user research, thoughtful design decisions, and an inclusive product vision, we created a seamless delivery platform that empowers users with flexibility, transparency, and control.

From simplifying multi-location deliveries to offering real-time package tracking and custom pricing, every feature was developed with genuine user needs in mind. Our design process was centered around creating a platform that is both intuitive and scalable, while also ensuring trust and ease of use at every touchpoint.