Queer Soccer League | Designed by Hannah Kate Kelley

I developed this colorful, playful brand identity to speak to ideal players: queers seeking a safe, affordable soccer team in an accessible location.

The overall brand tone centers around low-pressure and low-key user experience that’s inclusive, not intimidating. QSL is a team all queers can join.

The inspiration for QSL blends bold typography and vivid neon color with simple shapes and dynamic layouts.