Goji needed a new look on social and ready-to-go social media assets for the holiday season. I developed this bright, kid-friendly brand identity to catch the attention of busy parents.

With simple patterns and blocked shapes, Goji’s overall brand identity is all about accessibility, play and showcasing smart products. I threw in some holiday cheer for good measure.

The inspiration for Goji’s new look derives from the patterns of wrapping paper, cookie-cutter shapes, thick ribbons, simple GIF animation, - all for an “organized fun” feel.