As the team leader, I oversaw the writing and editing of content for the website of Columbia Pacific Communities. Senior living is an extremely sensitive topic in India, often perceived as a place where ungrateful children abandon their parents. We carefully introduced positive-ageing and ensured warmth in every word to address this stigma. My role involved both writing and editing. Our successful launch earned us the Best Content in a Real Estate Website award at the 2019 India Content Leadership awards.