Crafting Sparkling Tagline for a Jewelry Titan

Arjun Raj

Copywriter
Tanishq
💍 Tasked with conjuring a tagline for Tanishq - a major player in South Asia's jewelry market, I was excited to contribute to their new engagement ring line. The mission? Craft a phrase that could sparkle as brightly as their rings while standing toe-to-toe with international competitors. After an invigorating brainstorming session, I struck gold with "When It Rings True". This encapsulates that magical moment of profound certainty in commitment, matching the beauty of their jewels. A fitting crown for a breathtaking collection.
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