Art of Nue - Coffee & Bakery Brand Identity

Art of Neue is a Greek-inspired coffee and bakery brand created as a sanctuary where people can slow down, connect, and begin each day with intention. By combining quality coffee, freshly baked goods, and a calm, thoughtfully designed atmosphere, Art of Neue creates meaningful moments that support work, conversations, and everyday rituals. Rooted in the belief that great ideas often begin in quiet moments, the brand celebrates the beauty of simplicity, creativity, and mindful living.

The ART OF NUE logo is built upon geometric proportions inspired by modern architectural grids. Strong vertical forms represent stability and confidence, while the harmonious composition reflects craftsmanship, precision, and attention to detail.

GC Nordix serves as the primary typeface, chosen for its clean geometric construction and contemporary personality. The typeface balances bold character with exceptional readability, reinforcing the brand's modern, premium, and minimal aesthetic. The color Inspired by specialty coffee, artisanal baking, and contemporary architecture, each color plays a distinct role in creating a welcoming yet premium visual experience.

CREATIVE DIRECTOR - Zainaldi Ibrahim ART DIRECTOR - Abel Aurelia Thalitha GRAPHIC DESIGNER - Tia Susanti MOCKUP - Stefan Widi Pratama, Aulia Muhammad Fernanda MOTION - Zainaldi Ibrahim, Abel Aurelia Thalitha ILLUSTRATOR - Zainaldi Ibrahim