GEZEL Branding and Identity Project by SO24 StudioGEZEL Branding and Identity Project by SO24 Studio

GEZEL Branding and Identity Project

SO24 Studio

SO24 Studio

1 collaborator

GEZEL - COFFEE & BAKERY BRANDING
Branding Project
Freshly baked pastries and thoughtfully brewed coffee. Made for moments worth sharing.
North Amsterdam, Netherland
BRAND OVERVIEW​​​​​​​
GEZEL is a modern coffee and bakery destination inspired by the spirit of a Y2K suburban college clubhouse, created for young people who are passionate about coffee, pastries, fashion, music, and culture.  
Fresh hand-laminated pastries and thoughtfully brewed coffee come together to create moments of comfort, positive energy, and simple joy, while the rich aroma of coffee and freshly baked pastries invites people to slow down and enjoy the moment.  
More than just a café, GEZEL is a welcoming gathering place where stories are shared, ideas flow freely, and friendships grow stronger—a space where a bite of pastry, a sip of coffee, and laughter with friends feel even more meaningful in a warm, modern, and inspiring suburban clubhouse atmosphere.
@2026 Inside Creative. All Rights Reserved.
SO24
CREATIVE TOOLS
Adobe Photoshop, Adobe Illustrator, Adobe After Effect
CUSTOM SERVICES
Branding, Brand Identity, Packaging Design, UI/UX Design, Mobile Apps
PEOPLE BEHIND THE PROJECTS
Creative Director : Achmad Akbar Afiansyah
Art Director : Achmad Alan Nawawi 
Graphic Designer : Laila Nuzul M. & Dwi Indah F. A. 
Logo Designer : M. H. Solana 
Illustrator : Maheza Ferro A. J. 
UI/UX Designer : Nelli Wulandari
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Posted Jul 29, 2026

Y2K coffee & bakery with handcrafted pastries, quality coffee, and a warm clubhouse where friends connect, create, and unwind for meaningful moments together.