MORU - Matcha & Tea Shop Brand Identity
SO24 Studio
1 collaborator
MORU - Matcha & Tea Shop Brand Identity
Brand Identity Project
Your Daily Moment of Peace.
From Japanese Tradition.
Moru (盛る) - Brand Overview
MORU is a matcha-focused café inspired by simplicity, mindfulness, and authentic craftsmanship. Rooted in the philosophy of wabi-sabi, the brand embraces natural beauty and timeless imperfection.
Through thoughtfully crafted matcha and a warm atmosphere, MORU encourages guests to slow down and enjoy quiet, meaningful moments away from the rush, fostering a sense of balance, comfort, and mindfulness.
Natural textures, earthy tones, handcrafted details, and minimalist interiors come together to create a space that feels calm, refined, and welcoming, offering a gentle escape from everyday routines.
More than a café, MORU offers a place to find balance, comfort, and a deeper connection to everyday rituals through the art of matcha and mindful living, away from the pace of modern life.
@2026 Inside Creative, All Right Reserved.
SO24
Creative Tools
Adobe Illustrator, Adobe Photoshop & Adobe After Effect
Custom Services
Branding, Brand Identity, Packaging Design, UI/UX Design, Mobile Apps
People Behind the Projects
Creative Director : Achmad Akbar Afiansyah
Art Director : Achmad Alan Nawawi
Graphic Designer : Laila Nuzul M. & Dwi Indah F. A.
Logo Designer : M. H. Solana
Illustrator : Maheza Ferro A. J.
UI/UX Designer : Nelli Wulandari
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Posted Jul 17, 2026
MORU is a matcha café inspired by wabi-sabi, offering mindful rituals, authentic craftsmanship, and a calm space to find balance and comfort.
Likes
1
Views
8
Timeline
Jun 6, 2026 - Jun 18, 2026
Collaborators
