A custom website with an advanced product customizer

Project Background Monère Equestrian is a premium brand dedicated to offering customized, high-quality equestrian products. The goal was to develop a new Shopify website that would elevate the brand’s online presence and provide a unique, personalized shopping experience. The primary focus was on creating a platform that highlights the brand’s craftsmanship and allows customers to tailor products to their preferences.

A key challenge was to develop a sophisticated product customizer, a complex feature we had not implemented before. This required extensive graphic design work, including digitizing various product components such as belts, browbands, Swarovski crystals, and leathers, ensuring they worked seamlessly on both mobile and desktop platforms. The ultimate goal was to craft a site that drives growth and distinguishes Monère Equestrian within a competitive market.

Users & Context Monère Equestrian’s target audience includes:

Equestrian enthusiasts seeking premium, personalized products

Customers interested in unique, handcrafted accessories

Returning clients wanting an easy, custom shopping experience

Since the brand was new to online retail, the website needed to effectively showcase the customization options while providing a smooth, intuitive user journey. Working closely with the client, the aim was to create a site that not only looks premium but functions flawlessly across devices, encouraging both exploration and conversion.

Strategy & Direction The project centered around blending visual elegance with practical functionality. The design emphasizes a clean, sophisticated aesthetic aligned with the brand’s premium positioning, complemented by easy-to-access customization tools. Developing the product customizer was a complex process, requiring detailed graphic assets for each product component. This included digitally drawing and preparing items such as belts, browbands, Swarovski crystals, and leathers, then integrating them into a dynamic, user-friendly interface. The final website presents a seamless experience, allowing customers to personalize products in real-time, see instant previews, and proceed confidently to checkout. The site is fully responsive, providing an optimal shopping experience on all devices.

Building the Site The website was built to include:

Custom Homepage featuring brand story and product highlights

Product Pages with extensive customization options

Interactive Product Customizer allowing detailed personalization (belts, crystals, leathers, etc.)

Collection Page showcasing all products and styles

About Us & Brand Story

Help & Contact pages for support and inquiries

Throughout the process, close collaboration was maintained with the client, including regular feedback sessions, to ensure the customizer worked smoothly and visually aligned with the brand’s high standards. The design is responsive, ensuring a consistent experience across all devices.