For Amara Bespoke, we built a luxurious Shopify website that elevates their brand with refined visuals and an intuitive user experience. The site highlights their bespoke offerings with elegant detailing, creating a memorable shopping journey that combines style and functionality to boost engagement and conversions.

Project Background Amara Bespoke approached us with an existing website that was not converting effectively. The goal was to refresh and elevate the site’s visual appeal and user experience, aligning it more closely with the brand’s luxury aesthetic. The focus was on creating a website that exudes elegance, showcases the handcrafted quality of the products, and encourages more conversions.

The challenge was to redesign the site to feel more premium and user-friendly, while maintaining the integrity of the existing content and allowing the client full creative input throughout the process. The primary objective was to craft a simple yet sophisticated platform that resonates with the target audience and reflects the brand’s ethos.

Users & Context Amara Bespoke’s target audience includes:

Customers seeking high-end, bespoke products

Visitors looking for an elegant, easy-to-navigate online experience

Since the website was the main online touchpoint, it needed to be visually refined and seamless to navigate, encouraging visitors to engage with the products and convert. Working closely with the client, the goal was to produce a visually appealing and functional site that celebrates craftsmanship and style across all devices.

Strategy & Direction The project involved subtle yet impactful design enhancements to create a more luxurious feel. The logo was refined by removing the line below ‘Amara’ and the word ‘Bespoke’ underneath, making it cleaner and more balanced. All images were enlarged to full screen, adding a classy, elegant touch. Lots of hover animations were incorporated to highlight the beautiful content received from the client, enhancing interactivity and engagement. Videos provided by the client were edited into sleek visual elements to bring the site to life. The chosen font was truly clean and elegant, reinforcing the premium vibe. The overall strategy focused on creating a simple, beautiful, and easy-to-use website that resonates with the brand’s luxury identity.

Building the Site The website was built to include:

Homepage with impactful visuals and easy navigation

Product pages showcasing each item clearly and attractively

Collection pages to explore different categories

About Us page highlighting the brand story and craftsmanship

Contact page for inquiries and support

The entire site was designed to be fully responsive, ensuring a consistent, elegant experience across all devices. With full creative direction from the client, the final result was a refined, clean, and user-friendly website that she loved and that significantly improved user engagement and conversions.