I created a brandmark, submark and posters for a non-profit organisation/restaurant designed to help homeless Australian youth improve their quality of life.
Hungry House is a non-profit social enterprise that caters for homeless youth (aged 15-24). Consisting of accommodation on the top floor of the building, and a French restaurant on the ground floor, youth are able to receive accommodation, culinary training, counselling, and career-related help to improve their quality of life.
The brand identity of the Hungry House (HH) restaurant consists of the use of muted brown/gold/cream colours to mimic the colours of French food while creating a "luxe" feel as HH serves gourmet French food. A serif typeface is used to emphasise this feel.
Hungry House brandmark
HH Submark
As pictured above, a sub-mark was made using the "H" found in the logotype, which resembles a house, producing consistency of the concept and making a symbol that is unique and memorable.
HH apron worn by restaurant staff
HH posters depicting the restaurant's food, and youth in the program