Hungry House - Branding & Concept

Sameer Alyab

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Hungry House

Hungry House is a non-profit social enterprise that caters for homeless youth (aged 15-24). Consisting of accommodation on the top floor of the building, and a French restaurant on the ground floor, youth are able to receive accommodation, culinary training, counselling, and career-related help to improve their quality of life.
The brand identity of the Hungry House (HH) restaurant consists of the use of muted brown/gold/cream colours to mimic the colours of French food while creating a "luxe" feel as HH serves gourmet French food. A serif typeface is used to emphasise this feel.
Hungry House brandmark
Hungry House brandmark
HH Submark
HH Submark
As pictured above, a sub-mark was made using the "H" found in the logotype, which resembles a house, producing consistency of the concept and making a symbol that is unique and memorable.
HH apron worn by restaurant staff
HH apron worn by restaurant staff
HH posters depicting the restaurant's food, and youth in the program
HH posters depicting the restaurant's food, and youth in the program
HH pattern
HH pattern
HH Instagram post announcing grand opening
HH Instagram post announcing grand opening
HH website homepage
HH website homepage
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