TELER is a new competitor in the luxury watch space. They craft bespoke "lifetimepieces", that is timepieces that are made to be passed down through generations. They pride themselves on high quality craftsmanship and have a sophisticated yet slightly playful tone of voice, which can be seen throughout the branding.

To emphasise the sophisticated luxury feel of the brand, I created a minimalist brandmark using the letter "T". By splitting the T in the middle, I was also able to create the illusion of an downward-facing and upward-facing watch hand.