Frequencies

FREQUENCIES was a documentary series from FADER and WAV that aimed to spotlight the most important emerging talent from around the globe. WAV was a livestreaming platform and community built to give artists the support they need to succeed, while giving fans access to unique experiences they can’t get anywhere else. FREQUENCIES was produced by The FADER and avaiable to watch exclusively on WAV. The series was also supported with an editorial feature that was published along with the release of every episode. We leveraged this piece of content on Instagram, which was our largest channel, by using a trailer promote every episode and by interacting with the indie artists and music fans who engaged directly with posts in the comments. Episode trailers were also shared acorss Twitter, Facebook, YouTube, and LinkedIn. We focused our efforts on community management for this series due to traffic it provided from FADER’s audience. Trailers were also supported with a paid social budget run through The FADER’s social channels to help drive installs and views.