ComplexCon 2018

WAV Media partnered with lifestyle brands PLEASURES and Can’t Blame the Youth to release an exclusive collection inspired the work of music photographer, Charles Peterson at ComplexCon in Long Beach. WAV also produced a mini-docuseries about Charles Peterson’s life and work that was exclusively available to watch on WAV dring ComplexCon. To support the release, WAV put together an amazing booth to not only show off the collection but give attendees a space to experience grunge music history. We gave away over 1,000 shirts at the booth featuring music icons including Kurt Cobain and Bjork. In exchange for a shirt, we asked attendees to download and sign-up on the WAV app. I was reponsible for planning the social media plan, which included a pre-event rollout, event coverage, giveaway, influencer marketing, and social content strategy.