Kickback

Kickback was a weekly live stream showcase featuring performances and Q&A from upcoming artists on the WAV platform. During my time with WAV, I was the social media and artist relations lead for the Kickback series. Viewers and music fans were able to Tune in every Thursday at 6pm PST to catch a new live performance from emerging artists. WAV was a livestreaming platform and community built to give artists the support they need to succeed while giving fans access to unique experiences they can’t get anywhere else. With Kickback being a rebooted series, it was important for us to us to not only create another IP but a space that could become a staple hub within the Los Angeles music commnity, much like other live performance events that were growing so popular on social media (SoFar Sounds, Tiny Desk, Boiler Room, etc…). When it came the show’s social media strategy, we knew our biggest challenge would be gaining the interest of music fans for a series focused on unknown music artists on a new platform like WAV. Strategy Details Consistent publishing cadence – We worked with our design team to create regular show assets that were used across a number of channels including Facebook, Twitter, Instagram (stories), and YouTube. Facebook event pages were also a very resourceful tactic we utilized to increase local audience attendance. Submission form – One way we combated our biggest challenge was by opening up the submission process to artists outside of the WAV app, as long as they agreed to sign-up and install the app when submitting themselves. The submission form was promoted on all of WAV’s social channels as part of our normal publishing schedule, usually pinned to the top of the profile when permitted. Standalone IG account (@wavkickback) – After the first season, we decided to create a standalone account to promote the series and guests with hopes of building a stronger community around the show, increase interest through submissions, and promote the WAV platform to local indie artists. Paid ads – The social team was allotted a monthly budget of $2K for paid ads. We found most of our success through Instagram ads, especially when repromoting past episodes. Community – We occassionlly asked the general music community who they wanted to see perform on Kickback next. Often, show assets such as still images or videos were used to promote polls or even get