CEO is built on the belief that every person is the CEO, the author of their own life, with a focus on women’s strong spirit. CEO is a clothing brand founded in Berlin, dedicated to solving the dilemma of not knowing what to wear by offering meticulously crafted essentials that embody both simplicity and durability. CEO offers a simple solution for CEOs, helping them delegate the task of building a wardrobe foundation. The philosophy behind the brand is that you need a solid base in your wardrobe to make the rest work.

The resulting brand identity design has a minimal, strong and flexible visual language that focuses on one simple solution and message. Central to this design is an adaptive logo that dynamically adjusts spacing based on the application, ensuring consistent impact across various applications. A black-and-white color palette has been employed, reinforcing the brand’s commitment to simplicity.