Sillanwali — 300-Year Naqshi Lacquer Craft E-Commerce

Naqshi lacquer woodturning has been practised in Sillanwali since 1710 — a craft carried across the 1947 Partition and kept alive by artisan families ever since. This is that story, built as a storefront.

Translate a 300-year oral history into a digital brand without reducing it to a dry About page.

Build a real commerce engine — catalog, cart, COD checkout — underneath the storytelling, not just a landing page.

Sell handmade, one-of-a-kind sheesham woodcraft in a market where buyers default to mass-produced imports.

Story as the storefront. A scroll-driven homepage narrates the craft in dated chapters — 1710 in Kaithal, 1947 across the border — before a single product appears. Trust is earned before the sell.

Archival authenticity as design language. Sepia photography, aged caption cards, and an interactive scratch-to-reveal moment give the site a museum-plate feel no competitor in this category has.

A full commercial engine underneath. When the narrative ends the site becomes a real store — 50 products across 4 collections, built for Pakistan's COD-first buying habits.

Dark editorial identity — deep ink-brown grounds, warm gold and lacquer-red accents, and a serif display face that reads like a title card rather than a hero banner.

A dated-chapter storytelling system that can keep expanding as more of the brand's history is documented.

Full commerce build — cart, COD checkout with Pakistani phone and city validation, order IDs, policies, FAQ, and contact.

SEO foundations from day one — JSON-LD, sitemap, robots, and llms.txt.

Built on TanStack Start with React 19 and Tailwind v4 — a fast modern stack, not a templated storefront.

A heritage craft brand now has a digital presence that matches the weight of its 300-year story, instead of looking like every other handicrafts listing site.

A real commercial engine — catalog, cart, and checkout — ready to convert the trust the storytelling builds.

A reusable narrative framework. New chapters, collections, and products can be added without touching the core design system.

Brand storytelling and art direction · Full e-commerce build · Scroll-driven homepage narrative · SEO foundations · Responsive design · Deployment on custom domain — sillanwalihandicrafts.com