Redefining Digital Banking for Kenya

Payflow is a fast-growing digital banking platform built for both individuals and businesses in Kenya. The platform helps users send, spend, and manage money faster and easier, creating a simple bridge between financial access and modern convenience.

Payflow wanted a website & app redesign that would:

Build trust and credibility with users new to digital banking.

Simplify how their services were presented to both individuals and business users.

Drive higher conversions — encouraging more sign-ups and app downloads.

Reflect their identity as a modern, secure, and inclusive financial platform for everyone.

We started with strategy before design.

User Research & Insights They (Client) interviewed Kenyan freelancers, small business owners, and digital-savvy users to uncover their banking frustrations — most wanted speed, trust, and simplicity.

Information Architecture I restructured the site to clearly separate Individual and Business paths, allowing each audience to find what they need instantly.

Visual Redesign I built a modern, minimalist interface that used Payflow’s signature blue and gold palette — colors that convey trust, stability, and growth. The layout became cleaner, with bold typography and soft gradients that matched the app’s new UI.

Content Revamp We rewrote key messaging to emphasize benefits over features:

Responsive Development The redesigned site was optimized for all devices, ensuring lightning-fast load times and fluid responsiveness on mobile — a must for Kenya’s mobile-first users.

The redesign didn’t just make the site look better — it transformed how users interacted with Payflow.

2.1× more mobile traffic engagement due to better performance and UX

Drop in support requests for navigation-related issues by 55%

Clearer brand perception — clients and stakeholder users described Payflow as “modern, easy, and trustworthy.”

Before: a cluttered, text-heavy experience that left users confused. After: a sleek, conversion-focused website that builds trust and drives action.

The new Payflow site now tells a clear, confident story — one where anyone in Kenya, whether an individual or business, can take control of their money effortlessly.

Design isn’t just about pixels — it’s about creating clarity, building trust, and driving results. The Payflow redesign proved that when design aligns with user needs, growth follows naturally.