For Better Glucose Control & Higher Engagement

The client — a clinical care startup focused on helping diabetes patients — wanted a landing page that could educate, build trust, and drive more free assessment bookings. Their mission was simple but powerful: to help people achieve better glucose control without complex treatment plans.

They needed a design that felt clinical yet comforting, data-backed yet human, and above all — conversion-focused.

Their previous landing page struggled with:

Low conversion rates and minimal engagement.

Cluttered information that overwhelmed visitors.

No clear visual hierarchy to guide users toward booking a free assessment.

A tone that felt too “medical” and not empathetic enough for patients.

The result? Visitors were leaving before they truly understood the value of the service.

Within 30 days of launch, the redesigned landing page delivered measurable impact:

+72% increase in free assessment bookings

The design didn’t just attract clicks — it helped real people take their first step toward better glucose control.

The old landing page talked about the service. The new one spoke to the patient.

By shifting focus from medical jargon to human outcomes, and pairing it with seamless design and a strong CTA, we transformed how users connected with the brand’s mission.

This project proves that in healthcare design, clarity, empathy, and credibility drive action. By simplifying the journey, we didn’t just improve conversions — we helped more patients access the care they needed, faster.