The client — a clinical care startup focused on helping diabetes patients — wanted a landing page that could educate, build trust, and drive more free assessment bookings.
Their mission was simple but powerful: to help people achieve better glucose control without complex treatment plans.
They needed a design that felt clinical yet comforting, data-backed yet human, and above all — conversion-focused.
Medical community
The Challenge
Their previous landing page struggled with:
Low conversion rates and minimal engagement.
Cluttered information that overwhelmed visitors.
No clear visual hierarchy to guide users toward booking a free assessment.
A tone that felt too “medical” and not empathetic enough for patients.
The result? Visitors were leaving before they truly understood the value of the service.
The Outcome
Within 30 days of launch, the redesigned landing page delivered measurable impact:
+72% increase in free assessment bookings
40% lower bounce ratetE
The design didn’t just attract clicks — it helped real people take their first step toward better glucose control.
Mock up
What Changed
The old landing page talked about the service.
The new one spoke to the patient.
By shifting focus from medical jargon to human outcomes, and pairing it with seamless design and a strong CTA, we transformed how users connected with the brand’s mission.
Final Takeaway
This project proves that in healthcare design, clarity, empathy, and credibility drive action.
By simplifying the journey, we didn’t just improve conversions — we helped more patients access the care they needed, faster.
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Posted Oct 13, 2025
Redesigned a clinical care startup's landing page to control glucose level and boost engagement and bookings.