The Protein Pancake | Media Buying Campaigns + Ad Design 🥞
The Protein Pancake’s Meta marketing campaigns were strategically managed, achieving significant growth in engagement, reach, and sales.
The Spark:
The Protein Pancake hired me to optimise their Meta ads and grow e-commerce sales. With a budget of roughly $9K/month, the goal was to maximise ROI through effective ad management and CRO strategies.
The Stats:
Timeline: Ongoing, $2K/month retainer.
Deliverables:
• Managed ad spend of $52K with $143.7K revenue generated.
• Reached over 2.9M impressions with high purchase conversion rates.
• Optimised ROAS through targeted ad sets and audience segmentation.
This ongoing project continues to deliver measurable growth, solidifying The Protein Pancake as a leader in its niche.
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Posted Nov 22, 2024
I managed marketing channels for The Protein Pancake, driving engagement and sales through strategic campaigns, content creation, and performance optimisation.
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