The Protein Pancake | Media Buying Campaigns + Ad Design 🥞
Reece White
Media Buyer
Advertisement Designer
Content Creator
Adobe Photoshop
CapCut
Facebook Ads
The Protein Pancake’s Meta marketing campaigns were strategically managed, achieving significant growth in engagement, reach, and sales.
The Spark:
The Protein Pancake hired me to optimise their Meta ads and grow e-commerce sales. With a budget of roughly $9K/month, the goal was to maximise ROI through effective ad management and CRO strategies.
The Stats:
Timeline: Ongoing, $2K/month retainer.
Deliverables:
• Managed ad spend of $52K with $143.7K revenue generated.
• Reached over 2.9M impressions with high purchase conversion rates.
• Optimised ROAS through targeted ad sets and audience segmentation.
This ongoing project continues to deliver measurable growth, solidifying The Protein Pancake as a leader in its niche.
