Full Redesign of SaaS Growth Engine for Second Brain Labs

inconsistent UI/flows: customers got lost during onboarding → high drop-off.

product messaging was unclear: prospects didn’t understand what differentiated SBL from basic outreach tools.

visual identity was weak & outdated; trust signals low.

redesigned UI/UX end-to-end: simplified onboarding, clarified user paths for campaigns, file management, chats, payments.

sharpened positioning: made value proposition obvious (“more qualified calls, fewer manual steps”).

rebuilt design system + visual identity: modern, confident, trust-infused.

about to hit $1M ARR.

their customers managing sales pipelines worth $4M

lowered friction → user onboarding conversions improved.

stronger brand perception → could command higher pricing / better retention.

internal alignment: design decisions became reference points for product & marketing.