Amore Dolce | Brand Identity & Strategy

Aashvi | Backspace Studio

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Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Figma

Amore Dolce: A Taste of Vintage Italy

Nostalgia. Sweetened.

About the Brand

Amore Dolce is more than a dessert shop—it’s a cultural experience. Rooted in the traditions of vintage Italy, the brand invites you to savour authentic Italian desserts while celebrating the stories, artistry, and nostalgia of Italian culture. Through its carefully crafted branding, Amore Dolce aims to spread the charm of Italy globally, one sweet bite at a time.

The Vision

Goal: To create a brand identity that transports customers to the cobbled streets of Italy, evoking a sense of nostalgia, romance, and indulgence.
Mission: To blend authentic Italian traditions with modern aesthetics, making every interaction with the brand a journey to vintage Italy.
Primary Logo
Primary Logo

The Strategy: Telling a Sweet Story

We wove the brand story into every touchpoint. From the playful yet elegant tone in the menu to the interactive elements like postcards, the strategy was to create an emotional connection with the customer. The branding immerses customers in the charm of Italy, making every dessert not just a treat but an experience.
A curated menu featuring traditional dessert descriptions, hand-drawn illustrations, and elegant layouts.
A curated menu featuring traditional dessert descriptions, hand-drawn illustrations, and elegant layouts.

What We Hit Backspace On

Goodbye to:
Generic dessert branding.
Minimalism without character.
Forgettable experiences.
Hello to:
Rich storytelling through design.
Immersive branding that lingers in memory.
Italian culture, celebrated globally.
A glimpse of the brand
A glimpse of the brand

The Results

A unique identity that stands out in the dessert industry.
Increased customer engagement through interactive branding elements.
A stronger emotional connection, driving repeat purchases.
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Posted Dec 5, 2024

Crafting a brand identity and strategy for Amore Dolce, a dessert café, that blends vintage Italian nostalgia with modern charm.

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Brand Designer

Graphic Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Figma

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