Nattier | Social Media Management

Aashvi | Backspace Studio

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Graphic Designer

Social Media Manager

Social Media Strategist

Adobe Illustrator

Instagram

Nattier: Fresh Ingredients, Honest Labels

Crafting a Fresh Perspective for a Clean, Guilt-Free World

About the Brand

Nattier is a homegrown vegan spreads and sauces brand that stands for transparency, clean ingredients, and holistic health. Founded by Natasha, Nattier was born out of her love for creating food that’s healthy, tasty, and guilt-free. Every product is made in small batches with fresh, natural ingredients and without preservatives, refined sugar, or artificial thickeners.

The Goal

Nattier came to us with a dream of building a vibrant social media presence from scratch. They wanted a clean, fresh aesthetic that aligns with their values while being engaging enough to educate their audience about the mission and products.
Our mission? To create a presence that’s:
Fun, approachable, and visually appealing
Educational, but never boring
A perfect blend of health and indulgence

The New Look

We designed a cohesive, playful feed that reflects the brand’s vibrant personality. Each post is crafted to balance aesthetics andf value, ensuring the audience learns something new about healthy living while falling in love with the Nattier products.
We transformed the feed from a blank canvas to a colourful, scroll-stopping experience that communicates Nattier’s mission with clarity and flair.
Before Backspace vs After Backspace
Before Backspace vs After Backspace

What We Delivered

Brand-Aligned Graphics: Each post, story, and reel reflects Nattier's voice and clean ingredient philosophy.
Engaging Content: From FAQs and “What’s Inside” posts to ingredient spotlights, we ensured every piece of content connects with the audience.
Educational Series: Informative yet fun series like “Behind the Label” helped audiences understand the goodness in every jar.

Evolving with Nattier

As Nattier refined its brand values, we embraced a more natural and mature aesthetic for their design. This shift introduced earthy tones, subtle textures, and clean, minimal layouts, evoking a sense of grounded authenticity and sophistication. The new design direction not only aligned with their focus on transparency and clean ingredients but also strengthened their connection with a growing audience seeking wholesome, modern lifestyles.
A new design style and strategy for Nattier
A new design style and strategy for Nattier

The Results

A growing community of health-conscious food lovers.
A cohesive, recognisable social media presence that’s fun, fresh, and informative.
Increased engagement from customers who love Nattier’s commitment to transparency and clean living.
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Posted Jan 8, 2025

Building Nattier’s social media presence from scratch with fresh, fun, and educational designs. A transformation rooted in storytelling and fun visuals.

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Graphic Designer

Social Media Manager

Social Media Strategist

Adobe Illustrator

Instagram

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