Numic is a contemporary stationery brand that combines utility and creativity, offering thoughtfully designed products with a purpose. Their mission is to make every notebook, planner, or journal not just a tool but a canvas for expression. They approached Backspace to target a younger, dynamic audience and create content that reflects their playful yet thoughtful essence.

Numic wanted to break into the younger demographic by creating vibrant, engaging content that resonated with a youthful audience. The goal was to position Numic as the go-to brand for functional yet stylish stationery while maintaining their core values of sustainability and quality.

We crafted a brand voice and aesthetic that brought personality to their feed. By merging creativity and storytelling, we turned their products into a lifestyle, engaging the audience not just with the product but the possibilities it represents.

We revamped their social media feed from static and product-focused to dynamic, relatable, and aesthetically pleasing.

Generic posts focusing solely on the product.

Little engagement with the audience.

Lack of vibrant storytelling.

Fun, youthful campaigns.

Playful reels showcasing the versatility of their products.

Stories that blend functionality with imagination, bringing the products to life.

This thoughtful campaign was built around a collaboration with a non-profit organisation, Impactical Humans, tying the festive season with a purpose. Numic donated notebooks to underprivileged children, promoting the idea that Diwali is about spreading light in all forms, including the light of education. The campaign included heartwarming visuals, and reels that inspired the audience to celebrate more meaningfully.

We introduced "Pratik AI," an innovative chatbot on Instagram that allowed users to interact directly with the founder. This feature blended technology with personalisation, creating a unique customer experience. From answering product questions to sharing behind-the-scenes snippets, the AI bot made Numic feel approachable and fun, leaving customers engaged and informed.

To keep Numic at the forefront of its audience's minds, we hopped on trending topics like Spotify Wrapped and the Pantone Colour of the Year 2025. Each trend was adapted to reflect Numic’s branding, showcasing how the products fit into modern lifestyles. These posts generated buzz and positioned Numic as a brand that’s always in the loop, making trends work for them instead of just following the crowd.

Dull, salesy posts.

Lack of reliability.

Absence of bold, fun campaigns.

“We had the pleasure of working with Aashvi and Team Backspace as the Social Media Manager for Numic. From content creation to executing engaging social media strategies, they have consistently brought fresh ideas and an energetic perspective to our brand. Their dedication and ability to understand our vision have been invaluable. We have no doubt Aashvi will continue to succeed and inspire others with her talent.”