Swooply Smart Shopping Assistant Landing Page Design
Jesutofunmi Oluwalade
Swooply – Smart Shopping Assistant Landing Page Design
Swooply is a smart Chrome extension that helps users automatically find coupons, deals, and price drops as they shop online. The goal of this project was to design a conversion-focused landing page that educates visitors, builds trust, and drives downloads of the Chrome extension.
🎯 Objective
Create a modern, intuitive landing page that:
Clearly explains how Swooply works.
Builds user trust through social proof and simple visuals.
Encourages users to install the Chrome extension.
🔍 Research & UX Insight
Before designing, I analyzed landing pages of similar tools like Honey, Capital One Shopping, and Pouch to understand how they balance credibility, visuals, and simplicity.
I identified key UX patterns:
A strong headline that states the main value upfront.
Step-by-step visual explanations of how the product works.
Testimonials for trust and emotional reassurance.
These insights guided the structure of Swooply’s layout.
🧩 Design Strategy
Hero Section:
A clean, focused headline — “Stop searching for deals. Let them find you.” — that quickly communicates the benefit.
A prominent CTA button for installation keeps conversion easy.
How It Works Section:
Step-by-step illustrations show Swooply in action — from browsing products to saving automatically. This helps users understand the workflow visually without heavy text.
Social Proof:
I added real-user testimonials and trust indicators to increase credibility and emotional connection.
Visual Style:
The design uses a soft yellow primary palette, rounded icons, and illustrations to create a friendly, tech-savvy feel. Typography is minimal and modern for clarity.
Footer & Final CTA:
Reinforces brand trust and provides an easy final opportunity to download.
💡 Result & Impact
The final design is clean, visually appealing, and strategically built to drive conversions while remaining accessible. The structure allows for easy scalability and A/B testing if Swooply wants to optimize performance in the future.
🛠️ Tools Used
Figma | Auto Layout | Components | UX Copywriting | Prototyping
✨ Key Takeaway
This project reinforced the importance of UX storytelling — using clarity, emotion, and trust-building visuals to turn visitors into users.
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Posted Oct 23, 2025
Designed a conversion-focused landing page for Swooply's Chrome extension.
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