Steve Kim
A non-profit political organization, recognized the need for a website and CMS upgrade, encompassing a website redesign, improved information architecture for page navigation and content organization, as well a mobile app platform which focused on participation in political initiatives.
Senior UX Product Designer
11 months
Completing a comprehensive site audit, conducting user research, and stakeholder interviews were pivotal in documenting and presenting a UX strategy. These steps allowed for an understanding of the existing challenges and opportunities. Key contributions include:
The UI Designer and I collaborated closely to finalize the design system, which streamlined our design and development process. By creating and maintaining this system, our development team has been able to efficiently produce user interfaces that are consistent and scalable across both the website and the mobile app and are also aesthetically pleasing. The design system includes:
We designed visually appealing page template layouts that engage users and also ensure consistency across the website. These templates incorporate modern design and are tailored to enhance readability, usability, and NUSA branding. Page template layouts include:
The mobile app aligns with the website's adherence to NUSA's branding and design guidelines, ensuring a consistent user experience across platforms. It is specifically tailored to promote user participation in political initiatives. This approach utilizes interactive features, such as gamification, and notifications to encourage active engagement, enabling users to easily get involved directly from their mobile devices. Key contributions include:
After 7 months of discovering the issues, defining our objectives, designing solutions, and developing our product. We first launched the website and 4 months later we launched the mobile app for iOS and Android.