Steve Kim
A South Korea-based English language academy needed a complete overhaul of its website to resolve several key issues such as inconsistent design layout, lack of responsive design, inability to update content, which prevented the website capable of supporting their marketing campaigns campaigns.
UX/UI Designer and Developer
3 months
I conducted a site audit to assess the website’s usability, ensure consistency across its design and content, and identify key areas for improvement.
Conducted a competitive analysis of three competitors websites located within a 10-mile radius of EBL.
Reviewing a period of 12 months, I compiled and analyzed data focusing on the website's performance, specifically tracking new user visits every quarter and the number of contacts originating from the website.
Conducted during class sessions on a recorded Zoom call.
Quotes:
To achieve our goal of understanding and empathizing with our users, we undertook the following steps:
Following several discussions with stakeholders about the website's design, we identified key criteria to guide the final design draft:
To effectively outline the content model's structure and guide the design and development of components and layouts in Contentful's CMS user interface, we focused on:
Following the launch of their website, the English Book Ladder team initiated a marketing campaign to advertise their upcoming classes and programs through the website and across various media channels. Three months into this effort, our analysis revealed a significant increase in engagement: success.
These outcomes were particularly encouraging given the ongoing COVID-19 restrictions, which limited the range of services EBL could provide. Given these constraints, we unanimously regarded these results as an overall