ICBC Auto Insurance

A prominent auto insurance company serving the entire Vancouver BC region, put into action an extensive content migration and website replatforming project. The project's objective was to transition from an outdated Sharepoint website and CMS to a modern, scalable web platform and CMS built using NextJS and Contentful.

Information Architect

9 months

Conducted a thorough audit of the legacy website (over 500 pages), which involved scrutinizing not only the page hierarchy, page templates, component types, and media asset types but also uncovering any inconsistencies, or opportunities for optimization.

Created a detailed sitemap, defined page templates, identified sunsetted pages and media assets, made needed template and component redesigns, and contributed to Contentful CMS content model development.

Planned the process for manually migrating content that could not be automated. Offered guidance on necessary modifications or additions to Contentful's content models. Made significant contributions to the UAT process to validate all page content and layouts.

The ICBC website replatforming and migration project spanned 9 months, culminating in substantial achievements under my guidance as an Information Architect and UX Designer. My comprehensive involvement—from conducting thorough analyses of the existing site to enhancing content architecture and presentation, along with supervising the manual content migration—played a pivotal role in the project's success. The client's satisfaction with the final outcome, coupled with their interest in future collaborations, underscored the effectiveness of our efforts.