Rice Water Product Visual Campaign
Josefina Ayala
RICE WATER — PRODUCT VISUAL CAMPAIGN
Client: Rice Water
Studio: BLASFEMIA STUDIO
Role: Creative Direction & 3D Visual Design
Year: 2025
Context / Brief
Rice Water Store commissioned a digital campaign to showcase the sensorial essence of its haircare line.
The goal was to create a visual identity that felt clean, soft, and futuristic — capturing the product’s purity and hydration through a minimalist yet luxurious atmosphere.
Creative Concept
We developed a pastel-toned world inspired by liquid textures and iridescent reflections.
The concept emphasized the idea of “hydration in motion,” blending fluid simulations and soft lighting to express freshness and calm beauty.
Execution
I led the creative direction and 3D production for all campaign assets, designing product videos, 3D visuals, and still photography.
Each piece was carefully crafted to highlight material detail, water interaction, and the gradient identity of the brand.
Deliverables:
3D Product Videos
Motion & Still Visuals
Product Photography
Outcome
The campaign established a distinctive digital aesthetic for Rice Water — elegant, clean, and sensorial — positioning the brand within a modern beauty visual language that feels both futuristic and organic.
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Posted Oct 25, 2025
Led creative direction for Rice Water's digital campaign, creating a clean, soft, and futuristic visual identity.
