MACximal Silky Matte Lipstick Launch Visuals - Mac Cosmetics

Client: MAC Cosmetics Agency: ODN Role: 3D Visual Design & Art Direction Year: 2024

MAC Cosmetics introduced its new MACximal Silky Matte Lipstick line with an exclusive launch event in Chile. The goal was to create a visual world that reflected the sophistication and bold character of the brand, highlighting the texture, color, and power of the lipstick as the hero of the scene.

Inspired by the campaign’s concept of “Maximum Color, Maximum Impact,” we built a surreal landscape where the lipsticks stood like monoliths in a desert of red tones. The visual narrative played with scale, light, and reflection elevating the lipstick into an icon of beauty and empowerment.

I was responsible for the 3D direction and animation of the launch visuals. Each piece was designed to immerse guests in MAC’s universe, combining cinematic lighting, matte textures, and architectural composition to emphasize elegance and intensity.

Deliverables:

3D Visuals for Event Screenings

Motion Loops for Stage & LED Displays

The visuals transformed the event into a sensory experience that embodied MAC’s aesthetic: bold, artistic, and timeless. The campaign’s striking red world became a symbolic representation of the MACximal attitude of confidence at its fullest expression.