Nike Air Max Dn Launch Event 3D Visuals

Client: Nike Agency: ODN Role: 3D Visual Design & Art Direction Year: 2024

Nike Chile launched the new Air Max Dn line with a live event designed to highlight innovation, motion, and urban energy. The goal was to create 3D visuals that visually translated the concept of dynamic air capturing the lightness and bold spirit of the new Air Max generation.

The visuals explored Nike’s core idea of constant movement. Using the duality between air and ground, we designed a vibrant 3D environment filled with kinetic forms, reflective textures, and neon accents — representing energy, flow, and performance.

I developed the motion visuals and 3D compositions projected during the Air Max Dn launch event and across Nike stores nationwide.

Each piece was crafted to enhance the immersive environment, reinforcing the brand’s futuristic identity and visual consistency across physical and retail spaces.

Deliverables:

3D Visuals for Event Screenings Motion Loops for Stage Projection In-store Display Visuals (nationwide rollout)

The visuals reinforced Nike’s brand essence of innovation and energy, creating an immersive experience that connected movement, sound, and design — both on stage and in every store across Chile.