Tropical Gummy Campaign for Bamers x Ambrosoli

Bamers, a Chilean footwear brand, teamed up with Ambrosoli, one of the country’s most beloved candy brands, to create a limited-edition collaboration that blended comfort with nostalgia. The goal was to design a vibrant campaign that celebrated both brands’ playful identities and connected with a young, digital audience.

We found a sweet spot between fashion and childhood joy — transforming the sensory world of candy into a tactile, colorful experience that could live both physically and digitally. The collaboration was framed as a tropical fantasy, where every shoe feels like a piece of candy brought to life.

Under the concept “Tropical Gummy”, we imagined a surreal island made entirely of gummy textures, palm trees, and saturated summer colors. The 3D shoes were reinterpreted as edible objects — juicy, glossy, and dreamlike — reflecting Ambrosoli’s playful energy through Bamers’ iconic silhouettes.

We developed the key visual, 3D animation, and video teaser, along with two Fake Out-of-Home (FOOH) pieces for social media. All visuals were crafted using Cinema 4D and Redshift, creating a hyperreal, glossy world that merged CGI, fashion, and fun.

Deliverables:

3D Teaser Video

“Tropical Gummy” Key Visual

CGI Animation

2 FOOH videos for social media

The campaign generated high engagement across Bamers’ social platforms, positioning the collaboration as one of the brand’s most vibrant and shareable launches. A colorful, sensory world where fashion met candy and imagination became reality.