Re-engagement Email Campaign for JARSKING

JARSKING, a modern skincare brand, wanted to reconnect with inactive customers through a visually appealing and emotionally resonant email campaign. The aim was to remind customers of the brand’s value, introduce new products launched during their absence, and offer a personalized incentive to encourage repeat purchases.

The email was designed to reflect Jarsking’ identity: clean, fresh, and uplifting, with an emphasis on skincare that fits effortlessly into daily routines.

Over time, a segment of Jarsking’ customer base had become inactive, leading to a drop in repeat purchases and engagement rates. Despite having new products and improved formulations, the brand noticed that these customers weren’t returning to explore them.

Key challenges included:

Low engagement among dormant subscribers.

Lack of awareness about new product releases.

Decreased customer loyalty due to inactivity and competing skincare brands.

Jarskings needed a way to reignite interest, showcase new value, and drive conversions, all while maintaining a strong, trustworthy brand image.

The design and strategy of the re-engagement email focused on personal connection, visual storytelling, and conversion clarity.

The campaign opened with a friendly, conversational tone:

“We get it, life gets busy. Sometimes skincare takes a back seat.” This empathetic copy helped humanize the brand and rebuild connection. A 20% discount code (WELCOME20) was then highlighted to instantly motivate action.

A “Before & After” section featuring a customer testimonial was included to establish authenticity. This provided visual evidence of real results and reinforced brand trust.

A “What You’ve Missed” section showcased three new or reformulated products: Sunscreen, Moisturizing Spray, and Serum, with clear ingredient breakdowns and benefits. This acted as a recap for lapsed users, bringing them up to date.

A “Picked For You” section offered tailored product suggestions such as Face Toner, Acne Cream, and Anti-Aging Oil. The vibrant color palette (blue, pink, yellow) created visual interest and guided the reader’s eye toward the “SHOP NOW” CTAs.

A consistent light blue background and minimalist layout reflected purity and calm qualities that resonate with skincare consumers. The orange CTAs provided contrast and clear direction for conversion.

Emotional Reconnection: The conversational tone and “we’ve missed you” sentiment make the user feel valued, not just targeted for a sale.

Visual Hierarchy: The design leads the eye smoothly from message → incentive → proof → products → CTA, ensuring a logical flow.

Trust Through Social Proof: Including real testimonials and before/after visuals builds credibility and confidence.

Personalization: Tailored product picks increase relevance and make the customer feel understood.

Strong Conversion Triggers: The limited-time discount and bright CTAs create a sense of urgency and ease of action.

By combining emotional storytelling, product education, and conversion strategy, this email design is expected to deliver:

MetricTarget Outcome are:

Open Rate of 35–40%

Click-Through Rate (CTR) of 8–10%

Conversion Rate of 3–5%

Customer Reactivation of 20–25% of inactive users

Revenue per Email of €1.00–€1.50

The overall goal is not only to drive immediate purchases but also to rekindle brand loyalty and reintroduce Jarsking as part of the customer’s everyday self-care routine.