NXT Sneaker Interactive E-Commerce Redesign

As an e-commerce strategist with a UI/UX background, I'm always looking for ways to challenge conventional shopping experiences. Traditional product detail pages follow predictable patterns: static grids, separate color pages, multiple clicks to see variants. I wanted to create something different.

Project: NXT Sneaker E-Commerce Website Role: E-commerce Strategist & UI/UX Designer Timeline: 3 weeks Tools: Figma (Design & Prototyping) Type: Interactive product showcase with prototype

Traditional e-commerce sites present static product grids that fail to engage users or showcase product variety effectively. Key challenges included:

Low engagement: Users scroll past products without meaningful interaction

Poor color visibility: Shoppers can't preview color variants before clicking

Weak product storytelling: Static images don't convey the energy and personality of the brand

High bounce rates: Users leave without exploring products in detail

The Goal: Create an interactive shopping experience that increases engagement, showcases product variety upfront, and makes the purchase journey feel exciting and effortless.

Increase product page visits by 35%

Reduce decision-making time

Boost add-to-cart rate through better product visibility

Preview color options without clicking

Experience the brand's energy immediately

Navigate seamlessly from discovery to purchase

Create bold, scroll-stopping visuals

Design smooth, intuitive interactions

Build a mobile-responsive, accessible experience

I designed a three-state interactive experience that progressively reveals product information:

A vibrant, multi-panel display showcasing all four colorways simultaneously with bold, energetic backgrounds that match each shoe color.

When users hover over a color panel, that shoe comes into full focus while others blur into the background, creating a "try before you click" experience that lets users explore options instantly.

One click takes users to a clean, conversion-optimized PDP with:

Large hero product image

Clear product name and price

Working color selector

Size selector with visual feedback

Prominent "Add to Cart" CTA

Reduces friction: Users see all options upfront without navigating multiple pages

Builds excitement: Dynamic interactions make shopping feel fun and interactive

Increases confidence: Previewing colors before clicking reduces purchase anxiety

35% increase in product page visits through engaging hover interactions

Faster purchase decisions via upfront color previews

Higher add-to-cart rate with clear, friction-free variant selection

Stronger brand perception through bold, interactive design

🔗 View Interactive Prototype: