Moonz is a digital platform designed to simplify the experience of both event clients and organizers. The goal is to make every step more accessible, practical, and enjoyable, from discovery to post-event. With a focus on innovation, personalization, and convenience, the platform connects people to meaningful and memorable experiences.

Moonz was envisioned as a complete digital solution, built from the ground up to serve two distinct user profiles: event attendees and organizers. The goal was ambitious: to develop a platform that was robust yet simple, offering a smooth journey for end users and a powerful management environment for producers.The main challenge was to design two parallel experiences in a cohesive way.

We needed to ensure a clear, intuitive, and accessible navigation flow from discovering an event to completing the registration process.

We needed to ensure a clear, intuitive, and accessible navigation flow from discovering an event to completing the registration process.

The focus was on delivering a comprehensive dashboard that included all the tools necessary to create, manage, track, and analyze their events without making the interface overly complex or technical.

Since the project was built from scratch, every design decision from information architecture to UI components was guided by research and user-centered validation, always considering scalability, usability, and long-term efficiency.

To ground the project in real user needs and industry standards, we began with an in-depth benchmark analysis of event platforms. This helped us identify common navigation patterns, user flows, and feature expectations. We also looked for usability gaps and innovation opportunities by comparing the strengths and weaknesses of competitors.

The experience was designed to be smooth, intuitive, and efficient across both the mobile app and the web version. Users could easily discover events by location, type, or date, access detailed information with visual clarity, and complete registrations quickly with immediate feedback. We created a seamless journey that minimized friction and encouraged active participation, regardless of the device used.

For Event Organizers

The platform offered event producers a comprehensive web-based dashboard to create and manage events, monitor registrations and sales in real time, and communicate directly with their customers. The interface was carefully structured with a clear hierarchy of information, incorporating robust features such as performance reports, historical comparisons, and sales projections, all within a modular and scalable design system. Both customer-facing and producer-facing experiences were developed to complement each other, ensuring that every interaction with the platform was efficient, cohesive, and user-centered.

Results

Moonz has already processed over 8,000 registrations through the platform, demonstrating its effectiveness and market relevance. The solution has received positive feedback from event organizers, especially for its usability and the convenience of centralized event management. The app navigation proved smooth, with low drop-off rates during the registration flow, reflecting the success of the user-centered design approach. Additionally, we built a scalable interface with reusable design components, ensuring consistency and efficiency as the platform grows.

Moonz’s impact and potential were further recognized when it was featured in ROCKET 2024, a startup reality show from RPC Paraná, which highlighted the product’s innovation in event management technology.