Butterland handled concept development, editorial framing, and full print design and production for a Call and Response Workbook created for the Mellon Foundation–funded UnMapping program, inviting reflection and dialogue around community, identity, and storytelling at the program’s culminating public event.

Butterland led creative direction, design, and all web representation for Seeding Joy at the Philadelphia Museum of Art, a William Penn Foundation–supported collaboration between the Museum of Black Joy and Writers Room that invited intergenerational communities to create, write, and reflect together.

Butterland led creative direction for Placekeeping: Sunday Socials, an event series produced by Second Story that celebrates community through art, storytelling, and neighborhood connection. The team developed the full visual identity, aesthetic system, maps, signage, marketing, and web presence for the program.

Butterland developed the organization's full digital and visual ecosystem, creating the website, grant decks, social campaigns, and event materials while refining the overall brand system, visual language, and storytelling approach that tie the program’s community and university initiatives together.

Butterland created the visual identity and digital exhibition for Seeing Philadelphia, a Canon-funded TRIPOD collaboration with the Atwater Kent Collection and the Pennsylvania Academy of the Fine Arts. The project showcased community photography and storytelling capturing the city through the eyes of its residents.

Butterland designed and built Joy Lab’s digital home, translating the collective’s mission into a bright, human-centered visual system that showcases its research, community projects, and intergenerational collaborations.

Butterland developed Joy Lab’s social and campaign assets, including the Projects in Motion series spotlighting intergenerational, community-based research like the West Philadelphia High School Preservation project.

Butterland built the full visual identity and investor pitch deck for Second Story Collective, translating its intergenerational housing model into a cohesive visual system and narrative that communicates the project’s mission, funding blueprint, and community impact.

Butterland extended the Second Story Collective visual identity into social storytelling, creating branded news templates to highlight key milestones, partnerships, and public recognition of the project’s intergenerational mission.

Butterland built the pitch and vision deck for the proposed Arts Incubator at the West Philadelphia Community Center. The project extends Second Story Collective’s mission to unite art, housing, and community development, positioning the space as a culture-based, artist-led, community-driven model for equitable neighborhood revitalization.