Enterprise Integrated Digital Campaign Strategy

Enterprise Integrated Digital Campaign Strategy & Executive Reporting

Advised on the planning and execution of offline and online integrated marketing campaigns.

Advised all Vancouver marketing managers across 8 portfolios on the planning and execution of omni-channel campaigns - video, articles, podcasts, webinars, social media, and paid ads for 20+ campaigns. Launched KPMG Canada's first social video series (Insight Moments), producing and editing 60+ videos. Built a real-time Power BI campaign performance dashboard integrated with an internal web portal for executive reporting. Acquired buy-in from 20 partners for a micro-influencer strategy that established the team as thought leaders. Led 7 social media workshops for senior leadership.