Directed multi-channel performance marketing campaigns for 7 accounts spanning B2B SaaS and B2C ecommerce. Managed Google Ads (Search, Display, YouTube, PMAX), Meta, and Microsoft Ads with individual accounts' annual budgets from $250K to $15M+. Led teams of up to 8 across strategy, execution, optimization, and reporting. Built a media buying and planning training program covering Search, Social, Video, Display, and PMAX that cut new hire ramp time by 67%. Delivered weekly and quarterly performance reporting using Google Analytics and custom Data Studio dashboards.