Kreig Yeh
Building AI systems that save businesses 20+ hrs/week
New to Contra
Kreig is ready for their next project!
Project: AI Assistant & Data Architecture
Freelancing business strategy, integrated marketing strategy and AI opportunities.
Designed and built the data foundation for a health coaching company's AI assistant system enabling $100K+/mo additional client revenue. Architected a Supabase schema with row-level security, built a client identity resolution map unifying data across Google Drive, Discord, multipe CRM databases, and spreadsheets, and selected and benchmarked embedding models against real client data (chat logs, call transcripts, YouTube content). Delivered the first ingestion pipeline in n8n, an architecture playbook for remaining data sources, and a full Zapier migration assessment for ~50 workflows. This is the foundation layer that the coach briefing tool, tiered chatbots, and analytics dashboard will build on.
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Performance Marketing at Scale - Multi-Brand Campaign Management
Directed multi-channel digital marketing campaigns for 7 accounts.
Directed multi-channel performance marketing campaigns for 7 accounts spanning B2B SaaS and B2C ecommerce. Managed Google Ads (Search, Display, YouTube, PMAX), Meta, and Microsoft Ads with individual accounts' annual budgets from $250K to $15M+. Led teams of up to 8 across strategy, execution, optimization, and reporting. Built a media buying and planning training program covering Search, Social, Video, Display, and PMAX that cut new hire ramp time by 67%. Delivered weekly and quarterly performance reporting using Google Analytics and custom Data Studio dashboards.
Clients: Uber (B2B Restaurants), Uber Eats, ActiveCampaign, MEC, Tempur-Pedic, BDO, Chrome Industries, Mussio Goodman Law
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ROAS Turnaround - Full-Funnel CRO & Paid Media
Spearheaded paid media strategy & execution, alongside website UI/UX optimization through CRO best practices.
Took over paid media and CRO for a sports nutrition DTC brand. Managed SEM and paid social strategies including full creative revamp and budget reallocation, increasing ROAS from 1.4x to 5.4x and monthly ad profit by 827%. Led website UI/UX optimization through A/B testing of navigation, product landing pages, and checkout flow, lifting conversion rate from 4.9% to 6.7%. Configured Google Tag Manager conversion tracking across 4 country-specific Shopify domains. Built a new SEO strategy that gained 5 additional top-10 SERP rankings. Full funnel ownership from ad spend to checkout.
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Enterprise Integrated Digital Campaign Strategy & Executive Reporting
Advised on the planning and execution of offline and online integrated marketing campaigns.
Advised all Vancouver marketing managers across 8 portfolios on the planning and execution of omni-channel campaigns - video, articles, podcasts, webinars, social media, and paid ads for 20+ campaigns. Launched KPMG Canada's first social video series (Insight Moments), producing and editing 60+ videos. Built a real-time Power BI campaign performance dashboard integrated with an internal web portal for executive reporting. Acquired buy-in from 20 partners for a micro-influencer strategy that established the team as thought leaders. Led 7 social media workshops for senior leadership.
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Content Marketing and SEO Strategy Development
Developed and presented a SEO & content marketing strategy for RBC's national small business segment.
Developed and presented a content marketing strategy and SEO initiatives deck for RBC's national small business segment to senior executives, partners, and business stakeholders. Performed competitive analysis across the Big 5 Canadian banks and a content audit across 4 RBC business lines. Built a content repurposing model and led creative development of 100+ assets - blogs, white papers, infographics, and videos - organized into an internal linking matrix to increase SERP rankings and track marketing funnel conversions. Created a content funnel strategy with an external agency to execute RBC's first national-level small business campaign.
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