10x ROI: Targeted Google Ads Campaign for Podomoro Park Bandung

"Getting noticed is easy. Getting the right notice? That’s the art."

In 2022, I had the opportunity to work with Podomoro Park Bandung, a prestigious real estate project by Agung Podomoro Land. Our mission: to craft a search engine marketing campaign on Google Ads that didn’t just attract clicks but brought serious potential buyers right to the client's doorstep. This wasn’t about just traffic—it was about quality leads and high conversion.

The strategy began with building a solid funnel, including a custom landing page designed to maximize conversions. This page wasn’t just visually appealing; it was crafted with specific calls-to-action and optimized content to engage visitors from the first click. After rounds of insightful discussions with the client, we honed in on a call-to-action tailored for maximum engagement: WhatsApp. Why WhatsApp? Because it’s the leading communication platform in Indonesia, and it allowed for an immediate, seamless transition from ad click to direct contact with the sales team. We automated lead distribution, funneling every prospective buyer straight to the right sales agent, reducing response time and boosting conversion potential.

But we didn’t stop there. We implemented a follow-up strategy through WhatsApp marketing—think weekly updates, project insights, and gentle nudges designed to keep prospects engaged, just like an email drip campaign but suited to Indonesia’s digital habits.

The results were remarkable. The campaign achieved a CTR of 8%, driving hundreds of high-quality leads and an ROI that soared over 10x. It was a project that proved the power of a well-targeted SEM approach combined with a custom landing page and localized, user-centric design.

This project was a game-changer for the client—and a rewarding, measurable success for our team.