SEO Growth: 285% Impressions and 111% Clicks YoY Increase

Role: SEO Lead (1-Year Engagement)

As the dedicated SEO Lead for a major transportation enterprise operating across the Western U.S., I was entrusted with the complete overhaul and long-term optimization of their organic search presence. This year-long engagement demanded a deeply integrated and forward-thinking SEO strategy, which I designed and meticulously executed to drive sustainable growth.

My strategic responsibilities included:

Foundational Technical SEO Audits: I initiated the project with comprehensive technical audits, systematically identifying and resolving critical issues related to website architecture, crawl budget optimization, indexability errors, site speed, and mobile responsiveness. Ensuring a technically sound foundation was paramount to unlocking true organic potential.

Strategic Keyword Research & Mapping: Beyond basic keyword identification, I conducted exhaustive research to uncover high-value, high-intent keywords across various stages of the customer journey, from broad informational queries to specific transactional terms. This informed a robust content mapping strategy, ensuring every page served a clear search intent.

Precision On-Page Optimization: I directed the optimization of all critical web pages, including service pages, location-specific content, and key informational articles. This involved fine-tuning meta titles, descriptions, heading structures, internal linking, and content relevance to align perfectly with target keywords and user intent.

Data-Driven Content Strategy & Development: I developed a dynamic content calendar and provided direction for content creation, focusing on thought leadership, local SEO relevance, and solutions-oriented articles. The goal was to establish the company as an authoritative resource, attracting and engaging a wider audience.

Proactive & Ethical Backlink Acquisition: Understanding the importance of domain authority, I led strategic outreach initiatives to cultivate a high-quality, relevant backlink profile. This involved identifying authoritative industry websites, developing valuable linkable assets, and fostering relationships to earn natural, high-impact backlinks.

The measurable impact of these integrated efforts was significant and rapid. A direct comparison of three-month year-over-year performance, verifiable through Google Search Console data, illustrates this success:

Impressions experienced an exceptional 285% increase, rising from 56.4K to 217K, showcasing a dramatic expansion of the brand's visibility in competitive search results.

Clicks surged by 111%, climbing from 583 to 1.23K, directly translating into a substantial increase in qualified organic traffic engaging with the website.

This project not only delivered remarkable quantitative results in impressions and clicks but also fundamentally transformed the company's online ecosystem. It resulted in significantly expanded keyword coverage, greatly enhanced domain visibility within key service areas, and most critically, a robust, consistent flow of high-intent inbound leads, directly fueling business expansion and solidifying their position in the Western U.S. transportation market.