SEO Audit: 33% Impression, 20% Click Growth for Fashion Brand

Role: SEO Consultant (3 Months)

As an SEO consultant, I conducted a comprehensive audit for a content-heavy fashion and uniform manufacturer, pinpointing key issues that hindered their organic search performance. My analysis revealed significant crawlability and indexing problems, with a striking discrepancy: only 1,100 of their extensive 2,000+ blog posts were indexed by search engines. Additionally, I identified a weak backlink profile, which limited their domain authority and search visibility.

To address these challenges, I developed a clear, actionable plan focused on resolving technical SEO issues and enhancing their off-page presence. I also led weekly review meetings to track progress, discuss findings, and adapt strategies as needed.

Over a three-month period, these efforts yielded substantial improvements in the brand's organic performance:

Impressions increased by 33%, climbing from 247,000 to 328,000.

Clicks grew by 20%, rising from 2,860 to 3,440.

These results, as evidenced by Google Search Console data, demonstrate the positive impact of addressing core SEO issues and implementing a structured improvement strategy.