SEO Audit: 33% Impression, 20% Click Growth for Fashion Brand
Ibrahim Khalil
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Posted Jul 19, 2025
Audited fashion manufacturer SEO: fixed crawl/indexing issues & weak backlinks. Increased impressions by 33% and clicks by 20% in 3 months.
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May 22, 2025 - Jul 9, 2025
SEO Audit and Performance Improvement for a Fashion Brand
Role: SEO Consultant (3 Months)
As an SEO consultant, I conducted a comprehensive audit for a content-heavy fashion and uniform manufacturer, pinpointing key issues that hindered their organic search performance. My analysis revealed significant crawlability and indexing problems, with a striking discrepancy: only 1,100 of their extensive 2,000+ blog posts were indexed by search engines. Additionally, I identified a weak backlink profile, which limited their domain authority and search visibility.
To address these challenges, I developed a clear, actionable plan focused on resolving technical SEO issues and enhancing their off-page presence. I also led weekly review meetings to track progress, discuss findings, and adapt strategies as needed.
Over a three-month period, these efforts yielded substantial improvements in the brand's organic performance:
Impressions increased by 33%, climbing from 247,000 to 328,000.
Clicks grew by 20%, rising from 2,860 to 3,440.
These results, as evidenced by Google Search Console data, demonstrate the positive impact of addressing core SEO issues and implementing a structured improvement strategy.