Internal Dashboard | Real-World Project Case Study

Full Case Study Link: https://amna-ahmed.framer.website/works/sam-x

SAM X is an internal dashboard built for the CEO and senior leaders at AgileLoop to monitor the performance of their AI product. The platform gives the founding team a real-time view of revenue, subscribers, user activity, feedback, and billing, all in one place.

The design needed to be information-dense but never cluttered, polished enough for leadership screens, and structured around the exact questions founders ask daily: How much are we making? Who are our top users? Where is growth coming from?

→ Problem: Keeping track of key product metrics like revenue, user activity, performance, and success rates is rarely straightforward. Data lives across multiple tools and platforms, pulling it together takes time, and by the time it's ready it's already outdated. Making confident, informed decisions becomes difficult.

→ Solution: I designed a unified dashboard that brings everything into one decision-ready view. A persistent KPI strip surfaces Total Earnings, Subscribers, Avg Execution Time, and Avg Success Rate at all times. Deeper layers add a Sales vs Users chart, a Sales by Location map, a granular User Insights table, and a live reviews panel, giving both macro trends and micro detail in a single scroll.

The SAM-X dashboard gives the founder/co-founders, a single place to track revenue, user behaviour, and feedback without pulling numbers from separate tools. Each tab removes a manual process as sales breakdowns, feature usage, user growth, sentiment tracking, and billing history are all visible the moment the dashboard loads, so every decision has the data behind it ready to go.