Positioning & Messaging Framework for Sorcero AI
Elizabeth Venafro
Description:
Sorcero, a Life Sciences AI company, hired me as their first marketing executive to lead messaging development and GTM planning during a critical growth phase. My work supported client expansion and awareness-building with large pharma organizations.
Objective:
To reposition Sorcero with a strategic narrative that resonated with enterprise buyers in the life sciences space.
What I Did:
Created a messaging framework used across sales decks, web copy, and outbound campaigns
Built the foundation for account-based marketing, including segmented personas and value props
Led brand storytelling and launched initiatives that contributed to increased inbound interest
Collaborated with product and customer success to align positioning with client use cases
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Posted May 22, 2025
Developed Sorcero’s messaging foundation and content strategy, supporting sales outreach and increasing clarity across marketing materials.
