Positioning & Messaging Framework for Sorcero AI

Description: Sorcero, a Life Sciences AI company, hired me as their first marketing executive to lead messaging development and GTM planning during a critical growth phase. My work supported client expansion and awareness-building with large pharma organizations.

Objective: To reposition Sorcero with a strategic narrative that resonated with enterprise buyers in the life sciences space.

Created a messaging framework used across sales decks, web copy, and outbound campaigns

Built the foundation for account-based marketing, including segmented personas and value props

Led brand storytelling and launched initiatives that contributed to increased inbound interest

Collaborated with product and customer success to align positioning with client use cases