Building CLR Medical’s Brand Voice and Social Content Engine
Elizabeth Venafro
Description:
CLR Medical, an early-stage trauma innovation company, engaged me to define their brand voice, develop digital content, and drive awareness among trauma and surgical professionals.
Objective:
To establish a credible and clear brand identity while generating consistent awareness through targeted social media and content marketing.
What I Did:
Created a weekly LinkedIn and Twitter content calendar aligned to key clinical events and product training
Drafted messaging and creative assets for major medical trainings
Formalized brand guidelines, including voice/tone, visual direction, and positioning principles
Collaborated with the founding team on audience segmentation and ad campaign planning
Developed event-based and evergreen content supporting CLR-enabled thoracic irrigation
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Posted May 22, 2025
Defined brand voice and built CLR’s weekly social content calendar, aligning posts to training events and helping establish a credible market presence.
