Designing a scalable fintech web app from scratch
Lucas Rappart
UX Designer
Design Systems
UI Designer
Context
Foodhack is a fintech startup focused on investments in climate, health, and food startups.
The goal was to design an investment platform from scratch, tailored for qualified startup investors, and an efficient admin tool to manage investment processes.
Challenges
Scalability: The client needed a platform that could grow with their business.
Time Constraints: Rapid development was essential due to market pressures.
Differentiation: The platform needed a professional look and intuitive user experience to stand out from competitors.
Admin Tools: A system was required to automate tasks and improve workflow efficiency for the admin team.
Key Results
Significantly faster onboarding process: Enhanced the user experience by streamlining onboarding, resulting in quicker user activation and reduced drop-offs.
Marked improvement in admin efficiency: Optimized the tools used by the admin team, enabling more effective management of deals and routine tasks.
High levels of user satisfaction: Delivered a platform that resonated well with users, meeting their transparency and ease of use needs.
Simplified investment workflow: Made the investment process more intuitive, leading to greater user engagement and a smoother overall experience.
Admin tool to publish, edit and update deals
Admin tool to easily track investors investments data
Onboarding page that communicate which informations users would need to compete their onboarding process
Landing page that demonstrate Fodhack value proposition
Interactive onboarding form to keep users engaged
Deal page to allow investors to read informations about the startups
Simple color palette reflecting Foodhack brand
Investment summary page
