Increasing product adoption & engagement for a MedTech Web App
Lucas Rappart
UX Designer
Design Systems
UI Designer
Context
In MedTech's fast-evolving world, innovation is the cornerstone of digital product success. A global leader in dental solutions faced a critical challenge.
Their flagship platform designed to facilitate flawless communication and collaboration between dentists and labs, needed a significant user experience overhaul to maintain their competitive edge.
Challenges
The client faced time constraints and required immediate design expertise.
They needed to enhance user experience rapidly to maintain their competitive edge.
Improving user experience and satisfaction was crucial to guarantee product success and help the company scale faster.
Objectives
Optimize the order portal to reduce time and improve the quality of services.
Innovate quickly to prove the product’s value and secure further investment.
Ensure the platform is fully responsive and provides a seamless experience across all devices.
Key Results
Increased engagement, number of paid users, and average order value
Reduced the time required to complete an order while maintaining the highest quality of service for dentists and labs.
Improved mobile responsiveness
Onboarding form
Simple tool to order dental services and customize orders
Order checkout with a summary to limit errors and quickly update content
Communication tool to allow frictionless communication between labs and dentists
Payment details page
Subscription page to demonstrate product features early on
