Manhattan Venture Partners: Branding & Webflow Development

As Entrepreneur & Designer-in-Residence at Manhattan Venture Partners, I led digital initiatives that reshaped the firm’s internal and external systems. The goal was to modernize MVP’s brand presence, streamline investment workflows, and foster a culture of innovation across teams.

Designer-in-Residence — led design strategy, UX, brand identity, and automation across 18 projects and multiple departments.

Brand & Platform Redesign: Rebuilt the MVP website from WordPress to Webflow, creating a clean, high-trust digital identity aligned with investor expectations.

Workflow Optimization: Improved team productivity through design thinking and no-code automation using Slack, Salesforce, and Zapier.

Internal Tools: Designed and developed internal dashboards and research tools to simplify data reporting and deal flow management.

Innovation Enablement: Introduced design systems, low-code tools, and collaborative workflows that increased efficiency and experimentation.

Custom Solutions: Built JavaScript-based utilities to support unique VC operational needs.

$22,000+ in total design budget delivered across 18 projects.

Enhanced team efficiency and knowledge-sharing.

Strengthened MVP’s digital brand and product presence.

💬 For a deeper look at specific tools and workflows built at MVP, please contact me for the full case study.

In my role as Entrepreneur Design in Residence at Manhattan Venture Partners, I led the redesign of the company’s website, transitioning it from WordPress to Webflow to enhance user experience. I also improved internal operations by developing custom tools, including a Slack app, to streamline workflows. My work involved overseeing subcontractors and aligning their efforts with the firm’s brand vision. Overall, I focused on elevating both the external presentation and internal efficiency of the firm, driving innovation and productivity.

— Santosh Rao Head of Research at Manhattan Venture Partners