Manhattan Venture Partners: Branding & Webflow Development
Philip Sebastian
Overview
As Entrepreneur & Designer-in-Residence at Manhattan Venture Partners, I led digital initiatives that reshaped the firm’s internal and external systems. The goal was to modernize MVP’s brand presence, streamline investment workflows, and foster a culture of innovation across teams.
My Role
Designer-in-Residence — led design strategy, UX, brand identity, and automation across 18 projects and multiple departments.
Process & Highlights
Brand & Platform Redesign: Rebuilt the MVP website from WordPress to Webflow, creating a clean, high-trust digital identity aligned with investor expectations.
Workflow Optimization: Improved team productivity through design thinking and no-code automation using Slack, Salesforce, and Zapier.
Internal Tools: Designed and developed internal dashboards and research tools to simplify data reporting and deal flow management.
Innovation Enablement: Introduced design systems, low-code tools, and collaborative workflows that increased efficiency and experimentation.
Custom Solutions: Built JavaScript-based utilities to support unique VC operational needs.
Results
$22,000+ in total design budget delivered across 18 projects.
Enhanced team efficiency and knowledge-sharing.
Strengthened MVP’s digital brand and product presence.
💬 For a deeper look at specific tools and workflows built at MVP, please contact me for the full case study.
My Role
In my role as Entrepreneur Design in Residence at Manhattan Venture Partners, I led the redesign of the company’s website, transitioning it from WordPress to Webflow to enhance user experience. I also improved internal operations by developing custom tools, including a Slack app, to streamline workflows. My work involved overseeing subcontractors and aligning their efforts with the firm’s brand vision. Overall, I focused on elevating both the external presentation and internal efficiency of the firm, driving innovation and productivity.
my process behind the scenes at the office.
Great to work with Philip. Always goes above and beyond to meet a tight deadline and very communicative throughout each project to get it over the line to a high standard.
— Santosh Rao Head of Research at Manhattan Venture Partners
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Posted Apr 3, 2024
Developed a comprehensive brand identity for a VC company, including logo, typography, brand guidelines and web development.
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Clients
Manhattan Venture Partners (MVP)
