CocoaNauts | Brand Design

*CocoaNauts is a design brief created for a mockup company*

Project Timeline

2 weeks

Brand Voice | Fun, Energetic, Friendly, Informal

"Join CocoaNauts on a tasty adventure through the world of natural chocolate!"

Brand Mission

"We source our cocoa beans from sustainable farms and craft our artisanal chocolate with only the finest natural ingredients. Our delicious chocolate will take your taste buds on a cosmic journey of flavor, making every bite an out-of-this-world experience. Come explore with CocoaNauts and discover the pure, unadulterated joy of natural chocolate!"

Brand Values

CocoaNauts values include providing high quality goods, being available to all people and price ranges, and donating to notable charities in need.

Target Audience

Families, Social Event Planners, Couples, Kids

Requested Deliverables

Primary Logo

Sub-mark Logo

Packaging

Website

Project Vision

The vision for this project was to capture a friendly feel to the brand. I did this by opting for a bright eye-catching color palette, and retro lettering. The visuals for this brief were somewhat inspired by spring candy and colors. Since I wanted fun and playful I think the bright colors really play a role in making the brand stand out year-round from competitors with more natural and earthly color choices.

Overall, I am pleased with the outcome of the brand design, and have received much engagement and feedback on social media. View the full brief on my Instagram

here.