CocoaNauts | Brand Design
Caitlyn Tiodor
Brand Designer
Graphic Designer
Packaging Designer
Adobe Creative Suite
Canva
Instagram
*CocoaNauts is a design brief created for a mockup company*
Project Timeline
2 weeks
Brand Voice | Fun, Energetic, Friendly, Informal
"Join CocoaNauts on a tasty adventure through the world of natural chocolate!"
Brand Mission
"We source our cocoa beans from sustainable farms and craft our artisanal chocolate with only the finest natural ingredients. Our delicious chocolate will take your taste buds on a cosmic journey of flavor, making every bite an out-of-this-world experience. Come explore with CocoaNauts and discover the pure, unadulterated joy of natural chocolate!"
Brand Values
CocoaNauts values include providing high quality goods, being available to all people and price ranges, and donating to notable charities in need.
Target Audience
Families, Social Event Planners, Couples, Kids
Requested Deliverables
Primary Logo
Sub-mark Logo
Packaging
Website
Project Vision
The vision for this project was to capture a friendly feel to the brand. I did this by opting for a bright eye-catching color palette, and retro lettering. The visuals for this brief were somewhat inspired by spring candy and colors. Since I wanted fun and playful I think the bright colors really play a role in making the brand stand out year-round from competitors with more natural and earthly color choices.
Overall, I am pleased with the outcome of the brand design, and have received much engagement and feedback on social media. View the full brief on my Instagram here.
