Ben's Bakery | Brand Design

*Ben's Bakery is a design brief created for a mockup company*

Project Timeline

2 weeks

Brand Mission

Ben has been baking since he was big enough to lift a whisk and crack an egg. All he ever wanted to do was create amazing edible treats that people would fall in love with. 

Target Audience

Locals, Tourists, Cafe Lovers

Requested Deliverables

Primary Logo

Sub-mark Logo

Packaging

Project Vision

Ben has recently opened a local bakery and need a whole new branding including a logo and packaging design.

The vision for this project was to generate a homely and timeless design. I did this forming a color palette that is soft and comforting, and gives the feeling of homemade baked goods. The visuals for this brief were somewhat inspired by a mix of Wonder Bread and Entenmann's Bakery. To emphasize the look of comfort I opted for thick and curvy lines to border the typography and images. Except for the pattern design - instead I created a more dainty/ thin lines design for the pattern to allow for the logo to stand out.